A website holds the brand’s persona on the internet. It creates an image of the brand and provides knowledge to the audience. A website should be aesthetically pleasing as well as do the basic functions. A website designing company can handle the UX and UI aspects to create highly functional and creative websites.
What purposes does a company’s website serve?
There are three main purposes of a website:
Branding of the company
Poorly designed websites can defame the company and create a negative image on the customers. For creating a brand, your website must give a luxurious surfing experience to the user and promote the products as well as the company’s name.
Provide information about the company
The website should deliver information about the company such as its history, what is the ideology, aims, and beliefs of the company, the contact information of the company, what inspired the founders to create the company, and so on.
Sell the product/service
Your website should provide knowledge about the product/service and makes it sound convincing that the customer buys the products. To ensure that the user finds content attractive, the graphic designers play with color schemes and the format of the website to produce attractive sites. In case you are creating an eCommerce website, then it must contain the features accordingly.
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Interactive UI design
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